Storeleads vs Ecom Leads

Storeleads gives you stores. We give you the list to send.

By Robin Faraj — Co-founder, 11x — we run our own ecom outbound on this exact data and land 30–40% interested reply rates.

Last updated · June 2026

If you've been exporting Storeleads, opening Apollo for contacts, and stitching them into a list by hand every Sunday, you already know the gap. Storeleads is great at telling you which stores exist. Closing the gap between a store list and a sent email is the work that doesn't go away.

TL;DR

Storeleads is one of the best technographic databases for ecommerce. It tells you the stores exist. It doesn't tell you who to email or which of those stores is buying this week.

Ecom Leads does both. Every Sunday we send a ready-to-send list of ecommerce brands that just gave a buying signal: Shopify Plus upgrade, Klaviyo install, stockout, product launch, or any signal you ask us to watch.

Each lead ships with verified decision-maker contacts (email, LinkedIn, phone), deBounce-checked under 2% bounce.

Our own outbound on this data lands 30–40% interested reply rates. $99/month, flat. Cheaper than Storeleads Pro alone, and you don't need the rest of the stack.

What Storeleads is great at

Storeleads is one of the best technographic databases for ecommerce. Millions of stores tracked, the apps they run, traffic estimates, revenue tiers, country, vertical. If you want to slice "every Shopify Plus brand in the UK with Klaviyo installed and over $5M revenue," Storeleads is built for that exact query. The filters are deep and they work.

Pricing runs $75/month (Premium) to $250/month (Pro, the tier with exports) to $950/month (Enterprise).

Where it falls short on its own

Storeleads does one job well: telling you the stores exist. These are the three things it stops short of.

  • No contacts.

    The biggest gap. Storeleads gives you the store. It doesn't give you the person to email. That's a separate $99/month Apollo subscription, or a VA pulling LinkedIn URLs one at a time. Either way, the gap compounds every week.

  • No signal-first picking.

    Storeleads is a snapshot of state, not a stream of "this just happened." You can filter by what is. You can't easily filter by what just changed. A brand that installed Klaviyo this week looks identical to one that installed it three years ago. The first one is your buyer. The second isn't.

  • Manual qualification.

    Even with the filters, you're spending 3–4 hours every week qualifying by hand: checking fit, picking who to email, deciding when. That's what agencies pay a VA $400–800/month to do, and the work never goes away.

See a Sunday drop before you read the rest.

25 free ecom leads, signal-matched, in your inbox this week.

Get 25 free leads

The math: what the stack costs vs us

A small ecom-focused agency typically runs:

  • Storeleads Pro$250/month (the tier with exports and useful filters)
  • Apollo Professional$99/user/month (to find the decision-makers Storeleads doesn't ship)
  • ClayOptional, $149/month+ for enrichment workflows
  • VA hours$400–800/month to stitch everything together

Realistic floor: $750+/month before you send a single email.

Ecom Leads is $99/month, flat. Less than Storeleads' Pro tier on its own. The list arrives every Sunday with contacts attached.

Tool pricing sourced from each vendor's public pricing pages (Storeleads, Apollo, Clay).

Side by side

Storeleads
Ecom Leads
  • Coverage
    Millions of stores
    ~1M ecommerce stores, monitored daily
  • Contacts
    None (bring your own)
    Verified decision-makers (email, LinkedIn, phone)
  • Buying signals
    Limited (new apps, new stores)
    Shopify Plus upgrades, app installs, stockouts, product launches, plus custom
  • Selection
    You filter and pick
    We hand-pick brands fitting your ICP and showing intent
  • Pricing
    $75–$950 / month
    $99 / month, flat
  • Output
    Raw export
    Weekly drop, ready to send

When to keep Storeleads

One case where Storeleads stays the right tool — and it isn't outbound:

  • You need raw technographic data for internal research, market sizing, or analytics — not for emailing.

Storeleads is the research layer. Ecom Leads is the list you actually send.

Questions

  • Storeleads has more raw coverage. We focus on the subset worth contacting: active stores, in your ICP, with a signal fired in the last week. That slice is the one that pays for itself, not the headline number.

Try a Sunday drop on us. 25 free leads.

No card. One email a week. See the data before you pay anything.

One email a week. Unsubscribe anytime.